To make the most of your email marketing efforts, and maintain or increase your deliverability, it's important to segment your email list and tailor your messages to different groups of customers. Here are some top segments to consider using in your email marketing strategy:
Demographics: Segmenting your email list by demographics such as age, gender, and location can help you create more targeted messages that speak directly to your audience.
Example: you might send a special promotion to customers in a certain age range, or send a message about a local event to customers in a specific location.
Purchase history: Segmenting your email list by purchase history can help you create targeted messages that will be most relevant to your customers.
Example: Sending an email to customers who have recently made a purchase, offering them a special promotion or discount. Or Alternatively, sending a dedicated email to your non-purchasers, offering them a one-time discount to try your product.
Interests: Segmenting your email list by interests can help you create more targeted messages that will be of interest to your customers.
Example: If you sell supplements, you may have a special offer for a complimentary product -- or let this group be your VIP's when launching a look-a-like product
Engagement: Segmenting your email list by engagement levels can help you create targeted messages for customers who are most likely to open and engage with your emails.
Example: Sending a special promotion to customers who have recently opened one of your emails, or sending a message to customers who haven't opened your emails in a while to win them back.
Subscription Status: Segmenting your email list by subscription status can help you create targeted messages that will be relevant to new subscribers and existing ones.
Example: you might send a special message to long-time subscribers that includes a special offer or promotion or cross-sell. And for those that aren't subscribers yet, you may incentivize them separately to join.
By segmenting your email list and tailoring your messages to different groups of people, you can increase the effectiveness of your email marketing efforts. You will also be helping your deliverability along the way. Great deliverability should always be in the back of your mind, Your priority should always be to hit the main inbox of your customers.