SMS marketing is a powerful tool for businesses looking to reach their customers in a direct and personal way. With an open rate of 98%, SMS marketing is one of the most effective ways to reach customers and drive conversions. Here are some strategies to help you make the most of your SMS marketing efforts:
Personalization: Personalizing your SMS messages can help increase engagement and conversions. Use the recipient's name and other information you have on them to make the message feel more personal.
Tip: If you're nervous about using names, try personalizing their last item purchased or some behavioral data, to make it feel personalized.
Timing: Timing is everything when it comes to SMS marketing. Send your messages at the right time when your customers are most likely to be available to read and respond.
Tip: Check to see when you ahve the higest engagement rate for campaigns
Segmentation: Segmenting your audience can help you send more relevant and targeted messages. Use information such as demographics, purchase history, and behavior to segment your audience and create more personalized messages.
Tip: Very Rarely do you want to send to your entire audience, always make sure that the audience receiving your SMS, is the most engaged for the purpose of the text
A/B Testing: A/B testing is a great way to see which messages are performing the best. Try different subject lines, body text, and calls to action to see which messages are most effective.
Tip: Test to see if Gifs vs static images work better for your audience, or no image at all.
Include a call-to-action: Make sure that every SMS message has a clear call-to-action. This could be anything from visiting a website, to making a purchase or signing up for a service.
Tip: "Shop Now" is a great way to lead to a link for them to shop your site.
Use Automation: Using SMS marketing automation can help you send the right message to the right person at the right time. Automation can also help you save time and ensure that all of your messages are sent out on schedule.
Tip: We love using conversational messaging and keyword responses to help increase CVR and get more information from your purchasers.
SMS marketing is a powerful tool for businesses looking to reach their customers in a direct and personal way. By using these strategies, you can increase engagement, conversions, and ultimately drive more revenue for your business.