🏆 As an award-winning retention marketing agency, Sticky Digital knows the importance of delivering personalized content to customers in their preferred language! 🏆
🌐📝 Recently, a Klaviyo Community member, Bill C., raised a common challenge: introducing multilingual Flows to Klaviyo. Compared to Shopify's easy multilingual management, Klaviyo may seem more complex. 📝🌐
🧐 Bill C. explored four options with their pros and cons for handling 5 languages (English, French, Spanish, Italian, and Japanese) and 8 Flows of medium complexity. Let's take a closer look at each option: 🧐
1️⃣ Option 1 - Show Hide Blocks: Klaviyo recommends using Show/Hide Blocks, but for 5 languages, it can become embedded code overload. Plus, what about E-Mail Subject Lines? Is it a Show Stopper? 🚫
2️⃣ Option 2 - Multiple Klaviyo Accounts: Creating an account for each language may not offer real benefits and could be challenging to manage. The Shopify multi-lingual setup could complicate things. This only makes sense if you have a store for each region. 🔄
3️⃣ Option 3 - Conditional Splits: Bill considered reducing complexity by using Conditional Splits based on the Language Variable. However, this wouldn't address the Subject line issue. 🤔
4️⃣ Option 4 - Clone Flows:This option involves cloning each Flow for each language, solving previous issues. However, updating 5 flows every time could be a trade-off for quality and simplicity. 🔄
5️⃣ Option 5 - Hope for Klaviyo's Support: Bill's elegant solution proposal involves "Language Variants" for E-Mail/SMS, making it easier to manage multilingual content confidently. 🙏
🌟 Sticky Digital's Expert Insights 🌟
While there's no perfect solution yet, Klaviyo's community manager, Stephen, shared a workaround using "Domestic vs. International Split." But it requires manual modification of emails for each country path.
✨💡 Stephen also mentioned that Klaviyo is working on a global edit feature for flows. This upcoming update aims to simplify content editing, potentially revolutionizing multilingual flow management! 💡✨
In the meantime, Sticky Digital recommends weighing the trade-offs between Options 4 and 5, considering your business needs and preferences.
📊🚀 Ultimately, delivering personalized multilingual content is a worthy investment, and Sticky Digital applauds Bill C. and other Klaviyo users seeking to improve customer engagement in our diverse, multilingual world! 🚀📊
💬🌐 For now, let's continue to share insights and experiences, supporting each other as we navigate this exciting multilingual journey in the world of Klaviyo! 🌐💬