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๐ŸŒ๐Ÿ’Œ Best Option for Multilingual Flows and Content in Klaviyo ๐Ÿ’Œ๐ŸŒ


๐Ÿ† As an award-winning retention marketing agency, Sticky Digital knows the importance of delivering personalized content to customers in their preferred language! ๐Ÿ†


๐ŸŒ๐Ÿ“ Recently, a Klaviyo Community member, Bill C., raised a common challenge: introducing multilingual Flows to Klaviyo. Compared to Shopify's easy multilingual management, Klaviyo may seem more complex. ๐Ÿ“๐ŸŒ


๐Ÿง Bill C. explored four options with their pros and cons for handling 5 languages (English, French, Spanish, Italian, and Japanese) and 8 Flows of medium complexity. Let's take a closer look at each option: ๐Ÿง


1๏ธโƒฃ Option 1 - Show Hide Blocks: Klaviyo recommends using Show/Hide Blocks, but for 5 languages, it can become embedded code overload. Plus, what about E-Mail Subject Lines? Is it a Show Stopper? ๐Ÿšซ


2๏ธโƒฃ Option 2 - Multiple Klaviyo Accounts: Creating an account for each language may not offer real benefits and could be challenging to manage. The Shopify multi-lingual setup could complicate things. This only makes sense if you have a store for each region. ๐Ÿ”„


3๏ธโƒฃ Option 3 - Conditional Splits: Bill considered reducing complexity by using Conditional Splits based on the Language Variable. However, this wouldn't address the Subject line issue. ๐Ÿค”


4๏ธโƒฃ Option 4 - Clone Flows:This option involves cloning each Flow for each language, solving previous issues. However, updating 5 flows every time could be a trade-off for quality and simplicity. ๐Ÿ”„


5๏ธโƒฃ Option 5 - Hope for Klaviyo's Support: Bill's elegant solution proposal involves "Language Variants" for E-Mail/SMS, making it easier to manage multilingual content confidently. ๐Ÿ™


๐ŸŒŸ Sticky Digital's Expert Insights ๐ŸŒŸ

While there's no perfect solution yet, Klaviyo's community manager, Stephen, shared a workaround using "Domestic vs. International Split." But it requires manual modification of emails for each country path.


โœจ๐Ÿ’ก Stephen also mentioned that Klaviyo is working on a global edit feature for flows. This upcoming update aims to simplify content editing, potentially revolutionizing multilingual flow management! ๐Ÿ’กโœจ


In the meantime, Sticky Digital recommends weighing the trade-offs between Options 4 and 5, considering your business needs and preferences.


๐Ÿ“Š๐Ÿš€ Ultimately, delivering personalized multilingual content is a worthy investment, and Sticky Digital applauds Bill C. and other Klaviyo users seeking to improve customer engagement in our diverse, multilingual world! ๐Ÿš€๐Ÿ“Š


๐Ÿ’ฌ๐ŸŒ For now, let's continue to share insights and experiences, supporting each other as we navigate this exciting multilingual journey in the world of Klaviyo! ๐ŸŒ๐Ÿ’ฌ


๐Ÿ’ผ๐ŸŒ Sticky Digital - Empowering Your Retention Marketing Strategies ๐ŸŒ๐Ÿ’ผ

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