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๐ŸŒ KLAVIYO: Internationalization - The Product Catalog ๐ŸŒ

Welcome to Sticky Digital, the Retention Marketing Agency of the Year! In this article, we'll guide you on setting up Klaviyo to support your international business. Specifically, we'll focus on how to structure your product catalog to facilitate your global efforts. Let's dive in and learn how to optimize your product catalog for international success! ๐ŸŒ๐Ÿ›’


๐Ÿ“š What You'll Learn ๐Ÿ“š

In this guide, you'll gain invaluable insights into:


1๏ธโƒฃ Understanding the significance of a well-structured product catalog for international businesses.

2๏ธโƒฃ Exploring different ways to model data within Klaviyo to cater to multiple markets and languages.

3๏ธโƒฃ Mastering the use of localized attributes, JSON objects, and more to create a seamless global product catalog.

4๏ธโƒฃ Unveiling the pros and cons of each product model to help you make an informed decision for your business.

5๏ธโƒฃ Bonus tip: Adding localized availability to your feed for efficient inventory management.


๐Ÿ’ผ Why Internationalization Matters ๐Ÿ’ผ

Creating a product catalog to support international markets can be complex, and it's essential to get it right. A well-structured catalog empowers you to make product recommendations across all markets effortlessly. Whether it's currencies, languages, logistics, or availability, we'll help you navigate the challenges and set your business up for success. ๐Ÿš€๐Ÿ’ก


๐Ÿ“ˆ Catalog Models: Options for Success ๐Ÿ“ˆ

Klaviyo offers powerful integration with major eCommerce platforms, automatically synchronizing products from the integrations catalog. While this is great for single-market catalogs, we'll explore custom catalogs for multi-market endeavors. You have two primary options for custom catalogs:


Option 1) The Localized Product Model

- Each product is split into localized versions for different markets.

- Products have unique IDs (e.g., KLAVIYO-TSHIRT1_US, KLAVIYO-TSHIRT1_UK, KLAVIYO-TSHIRT1_DE).

- Pros: Utilizes Klaviyo's product block functionality, specific inventory and availability, powers localized recommendations.

- Cons: Requires customized events, separate campaigns/flows for each market.


Option 2) The Localized Attribute Product Model

- All localization data is stored within a single product using localized attributes.

- Pros: No need for multiple localized products, global recommendations, no custom events.

- Cons: Inventory management may be challenging, all data in one feed, may require custom product blocks.


Option 3) The Localized Attribute Product Model using JSON Objects

- Similar to Option 2 but uses escaped JSON blobs for attribute storage.

- Pros: Easily add new markets, dynamically reference localized attributes in templates.

- Cons: Similar to Option 2 cons, may become cumbersome with more regions added.


๐Ÿ”Ž How to Localize a Klaviyo Template with Product Data ๐Ÿ”

To implement localization, use Klaviyo's `{% catalog lookup tag %}` to build your product data with the appropriate localized attributes. Depending on your chosen model, you can effortlessly render the correct product details for each market within your email templates.


๐ŸŒŸ Bonus Tip: Adding Localized Availability to the Feed ๐ŸŒŸ

With a single product model, you might wonder how to manage availability for different regions. Fear not! We'll show you how to use categories as tags to filter products for specific markets. This way, you can ensure only relevant products are displayed in your campaigns.


๐Ÿ“Š๐Ÿ’ผ Unlock International Success with a Well-Optimized Catalog ๐Ÿ’ผ๐Ÿ“Š

As you venture into the global landscape, optimizing your product catalog becomes a pivotal factor in driving conversions and customer satisfaction. Take the learnings from this guide and apply them to your Klaviyo setup to create a seamless experience for your international customers. ๐ŸŒ๐Ÿ›๏ธ


๐Ÿ’ก๐Ÿš€ Ready to Elevate Your International Marketing Game? ๐Ÿš€๐Ÿ’ก

At Sticky Digital, we excel in crafting powerful strategies for international businesses. Contact us today, and together, we'll illuminate your path to global marketing success. ๐ŸŒŸ๐Ÿ“ˆ



๐Ÿ—บ๏ธ๐ŸŒ Expand Your Horizons: Conquer the International Market ๐ŸŒ๐Ÿ—บ๏ธ

Now armed with the knowledge of internationalization and product catalog optimization, venture forth into the global arena with confidence. Craft personalised, localized experiences for your international audience and watch your business soar to new heights. ๐Ÿš€๐Ÿ›๏ธ

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